Croatian digital company Infinum has made another significant move in its global expansion by acquiring a majority stake in Your Majesty, a Dutch creative agency specializing in design and branding. This strategic acquisition will strengthen Infinum’s presence in the Dutch market while enhancing its service portfolio by integrating top-tier creative expertise.

Synergy of technology and creativity

Your Majesty, a boutique agency with around ten employees, boasts an impressive client list that includes Adidas, Airbnb, Netflix, Samsung, The New York Times, Bentley, Sotheby’s, Los Angeles Lakers, Nintendo, and Universal Music Group. The agency’s current owners, Georgios Athanassiadis and Kasper Kuijpers, will remain minority shareholders and continue managing the business from Amsterdam.

According to Nikola Kapraljević, Infinum’s CEO, the acquisition creates a powerful synergy by combining Your Majesty’s creative expertise with Infinum’s technological capabilities.

Together, we’re creating an ambitious global powerhouse that will set new standards in the industry. We were impressed with Your Majesty’s creative credentials and recognized an opportunity for boosting both companies’ service offerings.

Nikola Kapraljević, CEO, Infinum

Strengthening Infinum’s global strategy

Infinum has already been recognized for its comprehensive approach to digital solution development, and Your Majesty brings additional expertise in strategic creative leadership, marketing strategy development, and interactive content production. Their past projects include a viral campaign for the return of “Squid Game” on Netflix.

Athanassiadis emphasized that joining forces with Infinum is a crucial step in achieving Your Majesty’s long-term vision.

We’ve been punching above our weight for decades but lacked the global scale to make an enterprise-level impact. With this partnership, we’re growing to 400 people and can deliver the best of all worlds – beauty, brains, and muscle.

Georgios Athanassiadis, CEO, Your Majesty

Third acquisition in recent years

Infinum already had an operational presence in Amsterdam, but Your Majesty will now take over its Dutch operations, while certain administrative and development functions will be centralized.

This marks Infinum’s third acquisition in recent years. After acquiring the New York-based agency ExpandTheRoom in 2023, the company doubled its revenue in the U.S. market. With this latest move, Infinum continues its global expansion, with a focus on Western Europe, the United Kingdom, and the United States.

Over the past two and a half years, Infinum has invested €7.5 million in acquisitions, securing an additional €15 million through an EBRD loan and reinvestment of its own funds for future takeovers in the next two years.

Infinum currently operates across eight offices in Europe, the UK, and the U.S., employing over 400 professionals. This latest acquisition further solidifies its position as a leading global player in digital product development.