“Digital art is the future! A tribute to all my fans who have supported me throughout my career and a celebration of what is to come,” Modrić wrote alongside his announcement of his NFT sales campaign.

The collection will officially drop on February 17, and the public can pre-register now at the ethernity.io platform. What the collection will contain can be inferred from the Instagram post. In addition to collector’s tokens, this series will also offer wearable items intended for the metaverse, including, Modrić’s virtual jerseys with Ethernity labels as well as the recognizable checkerboard of the Croatian national football team.

Incidentally, the Croatian Football Federation has its own crypto token called VATRENI, fan tokens are common in football clubs like Dinamo Zagreb, and more and more world athletes are joining the trend.

The inevitability of this market is evidenced by the data on the volume of transactions that took place in 2021 – NFT sales hit $25 billion, following a modest $100 million just a year prior.