data center

In an era where technology giants face increasing scrutiny over their environmental impact, Microsoft is taking bold steps to redefine sustainable practices in the tech industry. With a revolutionary approach to data center cooling, the company is not only enhancing efficiency for AI workloads but also addressing critical water conservation challenges. This breakthrough marks a significant milestone in Microsoft’s commitment to a greener future, but the details of their innovative design are where the story truly unfolds.

A recent report from McKinsey projects that Europe’s data center power consumption could almost triple by 2030, highlighting a pressing need for increased low-carbon electricity supplies and significant upgrades to grid infrastructure.

“Reducing emissions may be challenging due to the greater intensity of AI compute, and the emissions associated with increased investment in technical infrastructure,” Google wrote in its annual report.

The leading global provider of cloud- and carrier-neutral data center solutions, has teamed up with Blackstone to develop 4 hyperscale data center campuses in Frankfurt, Paris, and Northern Virginia.

Following €11 million investment, A1 Croatia has opened its new data center, and the company says that with this investment they are ready for the most demanding users in the private and public sector. It’s the only data center in Croatia built from the ground up according to the Tier III criteria of the Uptime Institute, a world leader in standardizing the performance of digital infrastructure.