Despite challenges such as macroeconomic uncertainties, foreign exchange concerns in emerging markets, ongoing inflation, and lukewarm demand, the smartphone market exhibited strong growth in 2024.
As the global expansion of video surveillance and analytics unlocks new opportunities, cybersecurity challenges are becoming increasingly prominent, particularly in the context of cloud-based storage of sensitive data.
This growth comes after a slight decline in shipments in the second quarter of 2024, when the market felt pressure from global economic challenges, including increased costs of living and inflation.
A recent report from McKinsey projects that Europe’s data center power consumption could almost triple by 2030, highlighting a pressing need for increased low-carbon electricity supplies and significant upgrades to grid infrastructure.
The rising use of IoT across various sectors, such as healthcare, manufacturing, and smart cities, is further driving the demand for advanced 5G chipsets.
This is proof of the significant challenges the company faces in dealing with growing competition from domestic brands and economic obstacles. Despite this, the company continues its efforts to adapt and maintain its share in this key market.
The report found that 70% of Europeans subscribe to streaming video on demand (SVOD) services, outpacing subscriptions to retail (44%), music (34%), and food services (19%).
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